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U.S. Online Display Advertising Spend to Hit $19 Billion by 2019
Online display ad spending is expected to increase 90 percent by 2019, from $19.8 billion in 2014 to $37.6 billion, according to new findings from Forrester Research. Video platforms in particular are...
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Mobile NFL Fans Share via Facebook Far More Than Twitter
According to research being unveiled by RadiumOne today, 91 percent of the self-identified 1,501 NFL fans it surveyed online said they check their smartphone on game days (Sunday, Monday or Thursday)....
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Telecoms Put 77% of Their Mobile Spend in Video and Rich Media
When it comes to U.S. mobile ad budgets for telecommunications companies, 77 percent of the spending is in video and rich media, according to Vdopia's latest cross-client study. The Silicon...
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Here Are the Pros and Cons of Snapchat Taking on Ads
With Snapchat CEO Evan Spiegel confirming long-held speculation that his mobile-social app will soon debut ads, we reached out to marketing practitioners for reaction. From an advertising-minded...
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Snapchat Pictures Hacked From Third-Party Site
Hackers have reportedly breached hundreds of thousands of Snapchat photos from a third-party site. On Sunday, more than 200,000 photos of teenagers were posted online, per The Guardian. The breach...
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Nissan's CMO Explains How Digital Is Changing the Future of Car Advertising
Nissan's CMO Roel de Vries is bullish on digital, and for good reason—80 to 90 percent of the car-buying experience now starts online. Car shoppers already know exactly what model they want before...
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Brands Give Out One Hour of Free Music With New Pandora Ads
Pandora’s new ad product, dubbed Sponsored Listening, lets you skip audio promos for an hour if you click on a video ad. The music service is beta testing with Fox, which is pushing its fall shows...
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Foursquare's First Brand Campaign Takes a Foodie Approach
For the next six weeks, New Yorkers and Chicagoans will see ads from Foursquare on their commutes as well as in their smartphone-based social media streams. The multimillion-dollar effort is the...
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How Four of America’s Top Marketers Use Data
A panel of four c-suite marketers at last week’s ANA Masters of Marketing conference agreed that although there are still significant obstacles in understanding big data, some are surprisingly closer...
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Portland's Coffee Addicts Will Be First to Test Starbucks' Order-Ahead App
Starbucks is preparing to field-test a mobile app that lets customers preorder their lattes from a smartphone before even walking into the store, avoiding long lines at the counter. In a move to...
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In Mobile Marketing, This Ad Agency Takes a Hybrid Approach
In mobile marketing, some ad agencies partner with outside shops as needed while others build the discipline internally from scratch. The argument for using outsiders is that they’re more leading edge...
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How T-Mobile Trashed Its Own Industry and Gained 22 Million Subscribers in...
Over the past 18 months, T-Mobile has rolled out seven different campaigns under its Uncarrier messaging that aggressively targets competitors by debunking the wireless industry in hopes of gaining...
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CVS Pulls the Plug on Apple Pay
Just days after Rite Aid discontinued its use of Apple Pay, CVS has followed suit. The pharmaceutical company announced on Saturday that it would no longer accept payments through Apple's new system,...
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Why Did Taco Bell Just Wipe Out Its Social Media Accounts?
Taco Bell made a bold move today to grab the attention of hungry millennials. It darkened its social media pages (even appearing to wipe out its 1.4 million Twitter followers and erase all previous...
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Taco Bell Explains Its Social Media Blackout and How It Lit Up Mobile Orders...
One day after launching a mobile payment and ordering app, Taco Bell says its stunt to shut down social media had some initial success. On Tuesday, 90 percent of the chain's 6,000 U.S. stores began...
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Let's Hack Problems at Conferences, Not Just Talk About Them
I've been to my share of conferences and events this year, including SXSWi, TEDx, Massachusetts Creative Economy Summit, Massachusetts Conference for Women, Design Museum, Smarty Network, General...
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Does Mobile Marketing Actually Work in the Real World?
When you walk into the mobile advertising firm xAd’s headquarters in New York, you'll notice a pair of digital screens showing maps of the United States. On the left, a map plots out more than 150...
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Urban Outfitters Tries Pinging Your Phone in the Fitting Room
Once the hip place for college kids to load up on ironic T-shirts and random tchotchkes, Urban Outfitters is now trying to get some of its coolness back through mobile marketing. The retailer is...
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Study: Mobile Marketers Should Pay Attention to China
Much has been made of cord cutters—consumers who ditch television sets to watch videos on smartphones and tablets—and how advertisers can grab their attention. But while U.S. broadcasters and...
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Victoria's Secret Wants to Win Over Millennials With Its Own Mobile Messaging...
Victoria's Secret wants to see what today's millennials are talking about with a new twist on mobile messaging. At the same time that practically all millennial-minded marketers are using Snapchat,...
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