Clik here to view.
How Four of America’s Top Marketers Use Data
A panel of four c-suite marketers at last week’s ANA Masters of Marketing conference agreed that although there are still significant obstacles in understanding big data, some are surprisingly closer...
View ArticleClik here to view.
Portland's Coffee Addicts Will Be First to Test Starbucks' Order-Ahead App
Starbucks is preparing to field-test a mobile app that lets customers preorder their lattes from a smartphone before even walking into the store, avoiding long lines at the counter. In a move to...
View ArticleClik here to view.
In Mobile Marketing, This Ad Agency Takes a Hybrid Approach
In mobile marketing, some ad agencies partner with outside shops as needed while others build the discipline internally from scratch. The argument for using outsiders is that they’re more leading edge...
View ArticleClik here to view.
How T-Mobile Trashed Its Own Industry and Gained 22 Million Subscribers in...
Over the past 18 months, T-Mobile has rolled out seven different campaigns under its Uncarrier messaging that aggressively targets competitors by debunking the wireless industry in hopes of gaining...
View ArticleClik here to view.
CVS Pulls the Plug on Apple Pay
Just days after Rite Aid discontinued its use of Apple Pay, CVS has followed suit. The pharmaceutical company announced on Saturday that it would no longer accept payments through Apple's new system,...
View ArticleClik here to view.
Why Did Taco Bell Just Wipe Out Its Social Media Accounts?
Taco Bell made a bold move today to grab the attention of hungry millennials. It darkened its social media pages (even appearing to wipe out its 1.4 million Twitter followers and erase all previous...
View ArticleClik here to view.
Taco Bell Explains Its Social Media Blackout and How It Lit Up Mobile Orders...
One day after launching a mobile payment and ordering app, Taco Bell says its stunt to shut down social media had some initial success. On Tuesday, 90 percent of the chain's 6,000 U.S. stores began...
View ArticleClik here to view.
Let's Hack Problems at Conferences, Not Just Talk About Them
I've been to my share of conferences and events this year, including SXSWi, TEDx, Massachusetts Creative Economy Summit, Massachusetts Conference for Women, Design Museum, Smarty Network, General...
View ArticleClik here to view.
Does Mobile Marketing Actually Work in the Real World?
When you walk into the mobile advertising firm xAd’s headquarters in New York, you'll notice a pair of digital screens showing maps of the United States. On the left, a map plots out more than 150...
View ArticleClik here to view.
Urban Outfitters Tries Pinging Your Phone in the Fitting Room
Once the hip place for college kids to load up on ironic T-shirts and random tchotchkes, Urban Outfitters is now trying to get some of its coolness back through mobile marketing. The retailer is...
View ArticleClik here to view.
Study: Mobile Marketers Should Pay Attention to China
Much has been made of cord cutters—consumers who ditch television sets to watch videos on smartphones and tablets—and how advertisers can grab their attention. But while U.S. broadcasters and...
View ArticleClik here to view.
Victoria's Secret Wants to Win Over Millennials With Its Own Mobile Messaging...
Victoria's Secret wants to see what today's millennials are talking about with a new twist on mobile messaging. At the same time that practically all millennial-minded marketers are using Snapchat,...
View ArticleClik here to view.
Square Just Made Three Huge Moves in One Week
Between Apple Pay, branded apps and partnerships with payment companies, mobile payments are gaining traction with marketers. And clearly, the mobile payment company Square doesn't want to be left...
View ArticleClik here to view.
Facebook is Now Helping Marketers Fine-Tune Those Ads for Mobile Apps
For companies that love to advertise their apps on Facebook during the holidays, the social site has some new targeting options this year. Now, mobile-app advertisers are guaranteed their promos will...
View ArticleClik here to view.
Target Turns Its Stores Into One Big Mobile Game for the Holidays
After what most would consider a brutal holiday shopping season last year thanks to a well-publicized data breach, Target is rebounding with a slew of mobile and digital investments aimed at driving...
View Article